Skip to content
Rita, silver-haired woman from Miami, Florida, sharing her going-gray story
RitaMiami, USA

Rita's SILVR Story

Miami, USAShared May 26, 2026

My relationship with hair color began innocently in my forties. A talented stylist at an upscale Los Angeles salon gave me a pixie cut when my son was a year old, easy and liberating. When I grew it out, a few gray strands appeared. A colorist suggested soft halo highlights to blend them in, and just like that, I began coloring. By the time I moved back to Miami, I was on the familiar cycle, every eight to ten weeks, then more often as I aged.

Read on

Rita’s story

In 2008, at a memorial for a dear family friend who had died of Alzheimer’s, her ex-husband Mike shared his theory: decades of hair coloring may have contributed to her illness. He spoke of chemicals absorbed through the scalp and noted that women develop Alzheimer’s at higher rates than men. His words stayed with me, especially after, years later, losing my own mother to dementia.

By 2020, during COVID, more women were letting their gray grow out. I watched neighbors struggle through the transition and laughed along with Jane Fonda’s on Grace and Frankie, all while I sat in a salon chair every four weeks, inhaling chemicals for hours to look “natural.” That contradiction finally did it. Inspired by a beautiful friend with long snow white locks, I stopped coloring altogether, cut my hair into a pixie, and let the gray blend in naturally. It was easier than I expected, and freeing. Seven months later, one last pixie cut removed the remaining color. It wasn’t perfect at first (briefly channeling Bea Arthur by way of a poodle look), but after some tweaking, I caught my reflection at a cocktail party and stopped short. I barely recognized myself, in the best way. Compliments followed, along with the inevitable whisper: “You’re so brave.” I smiled. Brave wasn’t it. I was liberated.

Now my hair is softening, growing fast, and settling into salt, pepper, and silver, uniquely mine. And I’m in healthy easy mode at last.

Did Rita’s story get you?

Notes go to Ruth, privately. Nothing is posted on the page.

Tell Us What Rita’s Story Stirred Up

Only Ruth reads it. Nothing is posted publicly.

What Ruth’s Using on Her Silver

All her hair picks

SILVR Essentials. Shop through them and we may earn a little, at no cost to you. As an Amazon Associate, Go SILVR Goddess earns from qualifying purchases.

  • Trina

    Los Angeles, USA

    After more than 30 years of coloring my hair every three weeks or so, I finally reached a point where I was ready to ditch the dye and reclaim a little piece of myself. I was exhausted by the constant hyper-fixation of wondering whether my gray roots were showing, planning my next time I would…

  • Patty

    Miami, USA

    I used to dye my roots every 2 weeks, religiously. Yet secretly, I admired women with their beautiful gray hair. I looked at pictures online wishing/hoping that I had the “courage” to do it too. One day, after dyeing my hair, I said- this is the last time I’ll do it and that was it.…

  • Lana

    Ontario, Canada

    I have hated aging for the longest time. Now that I am 58 I choose to embrace it! I see lots of silver goddesses out there and they look amazing! That’s why I decided to embrace my gray. You can look put together, beautiful and distinguished with silver hair.

Your Silver Story Matters Too

Rita went first. Going gray, growing out the dye or already proudly silver? Share your journey and inspire the next woman just starting hers.

Or gather your friends: play the Goddess Game.

Silver Looks Good in Your Inbox

Goddess notices, game updates and Ruth's newest finds, delivered to the women who stopped hiding the gray.

Pull Up a Chair

Questions, press, a partnership or just hello. We answer at the email you give us.

Or email contact@gosilvrgoddess.com. A brand? Partner with us.