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Rooting for Women Since 1999

It started with candles, music and a circle of soul sisters in a Miami Beach condo. It became the game Oprah called a girls’ night in. Now it’s a silver rebellion, and this is your guide to joining it.

Ruth, founder of Go SILVR Goddess, laughing, her long silver hair loose over a paisley jacket
“Silver isn’t aging, it’s graduating.”Ruth, our founder
Ruth and her daughter Candice, both silver-haired, sitting close together in a black and white portrait
Ruth and Candice.Her daughter went silver first, and became her North Star.

From Ruth

Before social media started telling women how to age, dress, or “stay relevant,” a group of us gathered in a Miami Beach condo with candles, music, and one goal: connection. What began in the early '90s as a women's meditation and discussion circle evolved into the Goddess Group, a place where women shared truth, heartbreak, reinvention, spirituality and laughter.

That spirit inspired me to create what Oprah coined a “girls' night-in game”: Go Goddess! A game with no winners or losers, no right or wrong answers, and one purpose: truth. Women everywhere gathered for what became known as a “party in a box” that sold in luxury stores nationwide. The game sparked a celebrity buzz and the beginning of a movement.

Now that same magic lives on through Go SILVR Goddess: a bold celebration of authenticity, reinvention, wisdom, humor, and unapologetic aging.

What started years ago with a circle of soul sisters in a Miami Beach living room has grown into a SILVR Goddess rebellion where women everywhere are reclaiming themselves out loud.

I never set out to be an accidental influencer, but that's exactly what happened.

They say lightning never strikes twice… clearly, they never met a gathering of goddesses.

Welcome to the party!

P.S. I do believe this is the next great women's movement.

From a Living Room to a Movement

  1. The early '90s

    Candles, Music, a Miami Beach Condo

    A women's meditation and discussion circle with one goal: connection. It became the Goddess Group, where women shared truth, heartbreak, reinvention and laughter.

  2. Ocean Drive's Miami Goddesses feature on the three founders of the Go Goddess! game

    1997

    The Circle Becomes a Game

    After years of talks, meditation and self-discovery, Ruth and two friends from the group create Go Goddess!: no winners or losers, no right or wrong answers, one purpose, truth.

  3. People Magazine cover beside its Venus Envy feature on the Go Goddess! game

    1999

    A Party in a Box

    The game launches, manufactured by Hasbro, and sells in luxury stores nationwide. Women everywhere gather around it.

  4. O, The Oprah Magazine cover beside the Go Goddess! feature, They Turned Girls' Night Out Into a Game

    September 2000

    Oprah Calls It a Girls' Night In

    O, The Oprah Magazine features the launch. People, Ocean Drive and Channel cover it too, and the celebrity buzz begins.

  5. Ruth laughing in a snake print top and black jeans, sitting on a white chair, black and white

    Now

    Lightning Strikes Twice

    The same magic lives on as Go SILVR Goddess: women everywhere reclaiming themselves out loud, one silver story at a time.

Ocean Drive's Miami Goddesses feature on the three founders of the Go Goddess! game
Ocean Drive, “Miami Goddesses.” Text: Maryl Celiz

The Goddess Group, as Ocean Drive Told It

With five other avid female fundraisers, they formed a small group of friends that began to meet regularly for conversation, dinner, and meditation. They honored these meetings as a time to share, laugh, cry, and unwind, and they quickly noticed a difference in their everyday lives. Feeding off of one another’s inspiration, they each became more confident, driven, and at peace with themselves.

One day, they playfully called themselves The Goddess Group, and the name stuck ever since. The Goddess Group still meets regularly until this day and has expanded into a strong support group of about thirty girlfriends, all of whom check their judgments at the door twice a month. According to Ruth, “Women love to get together. Especially when it’s a positive, supportive, and fun environment.”

“Our desire is to share our own personal growth experience to empower, enlighten, and enrich women worldwide,” explains Ruth. “The goal of Go Goddess! is to inspire open, honest communication. The type that is only possible when women get together and really talk.”

“We believe that all women are Goddesses. Each of us can choose to embrace this belief and create a meaningful, purposeful life… We have chosen to honor our Goddess energy and to share it with the world.” The Go Goddess! creed

See All the Press

Pick Your Way In

Read the women who went first, borrow Ruth's 455 favorite things, or gather your circle for a night of truth.

  • SILVR Stories

    62 women answer one question: what happened when you stopped hiding?

  • SILVR Essentials

    “I’ll have what she’s having.” Ruth's tried and loved picks, from silver hair care to the dress for the party.

  • Goddess Game

    A sacred game of truth, laughter, and sisterhood. No winners or losers, no right or wrong answers, and one purpose: truth.

Going Silver, Stage by Stage

No right timeline, no wrong way. Here is the road, told by the women who walked it, with the picks Ruth reaches for at every turn.

Found Your First Gray? Breathe

For the Woman Who Just Found Her First Grey
I found my first grey hair at 18 and spent decades coloring, covering, and chasing roots.
HelenPetrolia, Canada

That strand is not a biological emergency. A follicle simply stopped making melanin, and the scary story you tell yourself about it is fiction. Your worth did not change color.

Our most frequent advice: you don't have to decide today. Give it at least three months before any permanent move. Watch the silver catch the light and notice how the voice in your head changes.

And no, we are not anti-dye. Color, highlight or go natural: the point is that you choose, on purpose, not on autopilot.

The Grow-Out: Cold Turkey, Blend or Chop?

Confident woman in professional attire smiling
Six months into my journey, I decided to take the plunge and swapped my long hair for a pixie cut to speed up the process.
LiliaBulgaria

The line between dyed ends and silver roots is the stage most women fear. We call it the skunk stripe of courage, and it is a rite of passage, not a messy middle.

You don't have to go cold turkey unless you want to. Gray blending, herringbone highlights and lowlights can bridge the gap, and a textured pixie or a sharp bob cuts the old color out faster.

Four Ways Through, from Women Who Took Them

  • Cold turkey

    I stopped coloring my hair on January 1, 2025, at age 53 and went cold turkey after years of coloring every few weeks.
    Kelly, Manteca, USA
  • Blend it

    At first, I tried to transition slowly through highlights and grey blending, hoping to make the change softer and less visible.
    Sara, Porto, Portugal
  • The big chop

    I decided to let my roots grow out for five months without touching the scissors, until the first big change came: a radical eight-inch chop.
    Diana, San Juan, Puerto Rico
  • Meet it halfway

    Eventually, bleaching my blonde to meet my silver halfway became the strategy that set me free.
    Ruth, Miami, USA

How Long Does It Take? Their Clocks

  1. 7 monthsRita, Miami, USASeven months later, one last pixie cut removed the remaining color.
  2. 10 monthsDiana, San Juan, Puerto RicoIn just 10 months, I completed my transition with a spectacular 1950s-style cut, fully embracing my natural shine.
  3. 19 monthsCindy, Sydney, AustraliaThe journey to embrace my grey hair took 19 months and let me tell you, it wasn’t a walk in the park.
  4. 21 monthsCandace, Toronto, CanadaI am current 21 months now, close to completing my journey.

Silver Hair Care: Make It Sparkle

The Silver Transition, Mapping Your Journey to Authenticity
Cutting off the last of the blonde felt liberating, and over time my hair became healthier, fuller, and more vibrant.
AnikOttawa, Canada

Gray hair often has a different diameter and oil content than the hair it replaces: coarser for some, finer and more flyaway for others, and usually with more volume and attitude than your younger hair ever had.

This is the time to play with oils, purple shampoos and deep conditioners. These are the bottles on Ruth's own shelf.

On Ruth’s Bathroom Shelf

All her hair picks

SILVR Essentials. Shop through them and we may earn a little, at no cost to you. As an Amazon Associate, Go SILVR Goddess earns from qualifying purchases.

Style: Silver Is a Power Neutral

Our Core Focus Embracing Silver: The Beauty Revolution Building a Community of Empowerment Bold Style at Any Age Graceful Aging: Beauty Tips and Insights
I get more compliments now than I ever did, punk or otherwise.
DeirdreBerlin, Germany

Silver works like a built-in reflector, bouncing light onto your face. Colors you never wore suddenly pop: cobalt, emerald, crisp white, fuchsia, and jewel tones like amethyst, sapphire and ruby.

Mid grow-out, let the statement headband, the silk scarf and the bold earring frame your face, not the line in your hair.

What She’s Wearing. Style, jewelry, and finishing touches with meaning.

The Hardest Part Isn't the Hair. It's the People

How Confidence Actually Grows With Age
Choosing silver wasn’t about aging, it was about freedom.
RuthyGlendive, USA

When you change, you become a mirror for everyone else's fear of aging. “Aren't you worried it will make you look old?” is their baggage, not your reality.

Doubt will visit too. It isn't a failure of confidence, it's awareness that something familiar is shifting. Sit with it. Confidence, it turns out, grows with age.

For the Mind, from Ruth’s Shelf

What she’s doing

SILVR Essentials. Shop through them and we may earn a little, at no cost to you.

Find Your Silver Sisters

Helping Women Feel Less Alone in the Transition
I also love the confidence and freedom behind the “go silver” movement…
JacquelynMiami, USA

You aren't doing this alone. The silver sister movement is global, and women who have made the leap turn the transition into a shared victory instead of a lonely chore.

Start with real stories, add your own, or gather your friends around the game that started it all.

What Free Sounds Like

See All Stories
  • Four and a half years dye-free, and I’ve never felt more free, fierce, and authentically ME!
    TrinaLos Angeles, USA
  • What started as being tired of maintenance became freedom, authenticity, and self-acceptance.
    RitaSugar Land, USA
  • I started as a test and ended up falling in love with my gray hair; I have never been so free without depending on dye.
    ElenaMalaga, Spain
  • It was self acceptance, freedom, and a quiet confidence.
    AyakoTokyo, Japan
  • What surprised me most was how many compliments I received.
    ClaudiaMiami, USA
  • I can honestly say I’ve never felt more free.
    CassieMcPherson, USA

Your Silver Story Matters Too

Your story could be the one that gives another woman permission to go SILVR.

Share Your Story

Welcome to the party!

New member stories, Ruth’s newest picks and first word on Go Goddess! circles. Free, and no password to forget.

The Girls’ Night In That Made the Papers

The press page

The Questions Women Ask

What is Go SILVR Goddess?

A bold celebration of authenticity, reinvention, wisdom, humor and unapologetic aging. What started with a circle of soul sisters in a Miami Beach living room has grown into a community of women everywhere reclaiming themselves out loud, sharing their silver stories, Ruth's picks and the Go Goddess! game.

Read SILVR stories

Who founded Go SILVR Goddess?

Ruth, a Miami Beach woman who co-created the Go Goddess! game in 1997 with two friends from her Goddess Group, a women's meditation and discussion circle that began in the early '90s. Her inspiration is her daughter Candice, who began going gray in her late thirties and welcomed every strand.

Ruth's own story

What is the Go Goddess! game?

What Oprah coined a girls' night-in game: a game with no winners or losers, no right or wrong answers, and one purpose, truth. It launched in 1999, was manufactured by Hasbro and sold in luxury stores nationwide. You can play our new version on one phone passed round the circle.

Play the game

How long does it take to go gray?

There is no single clock. Among our members, Rita finished with one last pixie cut seven months in, Diana completed her transition in 10 months, Cindy took 19 months and Candace was close at 21 months. Shorter cuts get you there faster.

The grow-out, stage by stage

Do I have to go cold turkey?

No. You don't have to go cold turkey unless you want to. Gray blending, herringbone highlights and lowlights can bridge the line between dyed ends and silver roots, and some women bleach their color to meet the silver halfway, as Ruth did.

Mapping your silver transition

How do I care for silver hair?

Gray hair often has a different diameter and oil content than pigmented hair, so it can be coarser or finer and more flyaway. Experiment with oils, purple shampoos and deep conditioners to make the silver sparkle.

Ruth's hair picks

What colors look good with silver hair?

Silver acts as a natural reflector, so colors many women once avoided suddenly work: cobalt blue, emerald green, crisp white, vibrant fuchsia, and jewel tones like amethyst, sapphire and ruby.

What she's wearing

Is Go SILVR Goddess anti-dye?

No. We are not anti-dye, we are pro-choice about it. Color, highlight or go completely natural: whether you are platinum, salt-and-pepper or dyed-to-perfection, you belong here. We only ask that it is a conscious choice, not autopilot.

Why we're not anti-dye

How do I join, and can I share my story?

Joining is free: you get new member stories, Ruth's newest picks and first word on Go Goddess! circles. Going gray or already silver, you can share your story and photo too, and give the next woman permission to go SILVR.

Join the Goddesses Share Your Story

Silver Looks Good in Your Inbox

Goddess notices, game updates and Ruth's newest finds, delivered to the women who stopped hiding the gray.

Pull Up a Chair

Questions, press, a partnership or just hello. We answer at the email you give us.

Or email contact@gosilvrgoddess.com. A brand? Partner with us.