The early '90s
Candles, Music, a Miami Beach Condo
A women's meditation and discussion circle with one goal: connection. It became the Goddess Group, where women shared truth, heartbreak, reinvention and laughter.
It started with candles, music and a circle of soul sisters in a Miami Beach condo. It became the game Oprah called a girls’ night in. Now it’s a silver rebellion, and this is your guide to joining it.


Before social media started telling women how to age, dress, or “stay relevant,” a group of us gathered in a Miami Beach condo with candles, music, and one goal: connection. What began in the early '90s as a women's meditation and discussion circle evolved into the Goddess Group, a place where women shared truth, heartbreak, reinvention, spirituality and laughter.
That spirit inspired me to create what Oprah coined a “girls' night-in game”: Go Goddess! A game with no winners or losers, no right or wrong answers, and one purpose: truth. Women everywhere gathered for what became known as a “party in a box” that sold in luxury stores nationwide. The game sparked a celebrity buzz and the beginning of a movement.
Now that same magic lives on through Go SILVR Goddess: a bold celebration of authenticity, reinvention, wisdom, humor, and unapologetic aging.
What started years ago with a circle of soul sisters in a Miami Beach living room has grown into a SILVR Goddess rebellion where women everywhere are reclaiming themselves out loud.
I never set out to be an accidental influencer, but that's exactly what happened.
They say lightning never strikes twice… clearly, they never met a gathering of goddesses.
Welcome to the party!
P.S. I do believe this is the next great women's movement.
The early '90s
A women's meditation and discussion circle with one goal: connection. It became the Goddess Group, where women shared truth, heartbreak, reinvention and laughter.

1997
After years of talks, meditation and self-discovery, Ruth and two friends from the group create Go Goddess!: no winners or losers, no right or wrong answers, one purpose, truth.

1999
The game launches, manufactured by Hasbro, and sells in luxury stores nationwide. Women everywhere gather around it.

September 2000
O, The Oprah Magazine features the launch. People, Ocean Drive and Channel cover it too, and the celebrity buzz begins.

Now
The same magic lives on as Go SILVR Goddess: women everywhere reclaiming themselves out loud, one silver story at a time.

With five other avid female fundraisers, they formed a small group of friends that began to meet regularly for conversation, dinner, and meditation. They honored these meetings as a time to share, laugh, cry, and unwind, and they quickly noticed a difference in their everyday lives. Feeding off of one another’s inspiration, they each became more confident, driven, and at peace with themselves.
One day, they playfully called themselves The Goddess Group, and the name stuck ever since. The Goddess Group still meets regularly until this day and has expanded into a strong support group of about thirty girlfriends, all of whom check their judgments at the door twice a month. According to Ruth, “Women love to get together. Especially when it’s a positive, supportive, and fun environment.”
“Our desire is to share our own personal growth experience to empower, enlighten, and enrich women worldwide,” explains Ruth. “The goal of Go Goddess! is to inspire open, honest communication. The type that is only possible when women get together and really talk.”
“We believe that all women are Goddesses. Each of us can choose to embrace this belief and create a meaningful, purposeful life… We have chosen to honor our Goddess energy and to share it with the world.” The Go Goddess! creed
See All the PressRead the women who went first, borrow Ruth's 455 favorite things, or gather your circle for a night of truth.

62 women answer one question: what happened when you stopped hiding?

“I’ll have what she’s having.” Ruth's tried and loved picks, from silver hair care to the dress for the party.

A sacred game of truth, laughter, and sisterhood. No winners or losers, no right or wrong answers, and one purpose: truth.
No right timeline, no wrong way. Here is the road, told by the women who walked it, with the picks Ruth reaches for at every turn.

I found my first grey hair at 18 and spent decades coloring, covering, and chasing roots.
HelenPetrolia, CanadaThat strand is not a biological emergency. A follicle simply stopped making melanin, and the scary story you tell yourself about it is fiction. Your worth did not change color.
Our most frequent advice: you don't have to decide today. Give it at least three months before any permanent move. Watch the silver catch the light and notice how the voice in your head changes.
And no, we are not anti-dye. Color, highlight or go natural: the point is that you choose, on purpose, not on autopilot.

Six months into my journey, I decided to take the plunge and swapped my long hair for a pixie cut to speed up the process.
LiliaBulgariaThe line between dyed ends and silver roots is the stage most women fear. We call it the skunk stripe of courage, and it is a rite of passage, not a messy middle.
You don't have to go cold turkey unless you want to. Gray blending, herringbone highlights and lowlights can bridge the gap, and a textured pixie or a sharp bob cuts the old color out faster.
Cold turkey
I stopped coloring my hair on January 1, 2025, at age 53 and went cold turkey after years of coloring every few weeks.
Kelly, Manteca, USABlend it
At first, I tried to transition slowly through highlights and grey blending, hoping to make the change softer and less visible.
Sara, Porto, PortugalThe big chop
I decided to let my roots grow out for five months without touching the scissors, until the first big change came: a radical eight-inch chop.
Diana, San Juan, Puerto RicoMeet it halfway
Eventually, bleaching my blonde to meet my silver halfway became the strategy that set me free.
Ruth, Miami, USA
Cutting off the last of the blonde felt liberating, and over time my hair became healthier, fuller, and more vibrant.
AnikOttawa, CanadaGray hair often has a different diameter and oil content than the hair it replaces: coarser for some, finer and more flyaway for others, and usually with more volume and attitude than your younger hair ever had.
This is the time to play with oils, purple shampoos and deep conditioners. These are the bottles on Ruth's own shelf.

Ruth’s pick
Shampoo and conditioner that work as a team. Silver deserves a power couple.
See It for SILVINA Grey Hair Duo (opens in a new tab)
Ruth’s pick
Cleanses without drying and keeps silver bright. Pure shine, darling.
Shop on Amazon for Oribe Silverati Shampoo (opens in a new tab)
Ruth’s pick
Brightens silver and white strands, bye to yellow. Soft, cool and luminous.
Shop on Amazon for Oribe Silverati Conditioner (opens in a new tab)
Ruth’s pick
A purple oil that tames brassiness over time. Silver stays cool and bright.
Shop on Amazon for Moroccanoil Purple Hair Oil (opens in a new tab)
Ruth’s pick
A leave-in spray that detangles silver strands. Brush through and breeze out.
Shop on Amazon for Davines OI All In One Milk (opens in a new tab)
Ruth’s pick
Made for women 45 and up who want hair that looks fuller. Silver, multiplied.
Shop on Amazon for Nutrafol Balance Hair Supplement (opens in a new tab)SILVR Essentials. Shop through them and we may earn a little, at no cost to you. As an Amazon Associate, Go SILVR Goddess earns from qualifying purchases.

I get more compliments now than I ever did, punk or otherwise.
DeirdreBerlin, GermanySilver works like a built-in reflector, bouncing light onto your face. Colors you never wore suddenly pop: cobalt, emerald, crisp white, fuchsia, and jewel tones like amethyst, sapphire and ruby.
Mid grow-out, let the statement headband, the silk scarf and the bold earring frame your face, not the line in your hair.

Choosing silver wasn’t about aging, it was about freedom.
RuthyGlendive, USAWhen you change, you become a mirror for everyone else's fear of aging. “Aren't you worried it will make you look old?” is their baggage, not your reality.
Doubt will visit too. It isn't a failure of confidence, it's awareness that something familiar is shifting. Sit with it. Confidence, it turns out, grows with age.

Ruth’s pick
Everything about going silver, in one book. Your transition, beautifully mapped.
See It for Every Which Way to Gray (Book) (opens in a new tab)
Ruth’s pick
Women everywhere are ditching the dye. Grab the popcorn and cheer them on.
See It for Your Roots Are Showing (Film) (opens in a new tab)
Ruth’s pick
A whole magazine for women who age on their own terms. Pour the tea and read.
See It for Tangled Silver Digital Subscription (opens in a new tab)
Ruth’s pick
A few minutes a day to find your calm. Heart and mind, finally on speaking terms.
See It for HeartMath Inner Balance Coherence Plus (opens in a new tab)
Ruth’s pick
Guided rest for a calmer daily rhythm. Lying down totally counts as practice.
See It for Yoga Nidra Meditation (opens in a new tab)SILVR Essentials. Shop through them and we may earn a little, at no cost to you.

I also love the confidence and freedom behind the “go silver” movement…
JacquelynMiami, USAYou aren't doing this alone. The silver sister movement is global, and women who have made the leap turn the transition into a shared victory instead of a lonely chore.
Start with real stories, add your own, or gather your friends around the game that started it all.
Four and a half years dye-free, and I’ve never felt more free, fierce, and authentically ME!
TrinaLos Angeles, USAWhat started as being tired of maintenance became freedom, authenticity, and self-acceptance.
RitaSugar Land, USAI started as a test and ended up falling in love with my gray hair; I have never been so free without depending on dye.
ElenaMalaga, SpainIt was self acceptance, freedom, and a quiet confidence.
AyakoTokyo, JapanWhat surprised me most was how many compliments I received.
ClaudiaMiami, USAI can honestly say I’ve never felt more free.
CassieMcPherson, USAYour story could be the one that gives another woman permission to go SILVR.
New member stories, Ruth’s newest picks and first word on Go Goddess! circles. Free, and no password to forget.
A bold celebration of authenticity, reinvention, wisdom, humor and unapologetic aging. What started with a circle of soul sisters in a Miami Beach living room has grown into a community of women everywhere reclaiming themselves out loud, sharing their silver stories, Ruth's picks and the Go Goddess! game.
Ruth, a Miami Beach woman who co-created the Go Goddess! game in 1997 with two friends from her Goddess Group, a women's meditation and discussion circle that began in the early '90s. Her inspiration is her daughter Candice, who began going gray in her late thirties and welcomed every strand.
What Oprah coined a girls' night-in game: a game with no winners or losers, no right or wrong answers, and one purpose, truth. It launched in 1999, was manufactured by Hasbro and sold in luxury stores nationwide. You can play our new version on one phone passed round the circle.
There is no single clock. Among our members, Rita finished with one last pixie cut seven months in, Diana completed her transition in 10 months, Cindy took 19 months and Candace was close at 21 months. Shorter cuts get you there faster.
No. You don't have to go cold turkey unless you want to. Gray blending, herringbone highlights and lowlights can bridge the line between dyed ends and silver roots, and some women bleach their color to meet the silver halfway, as Ruth did.
Gray hair often has a different diameter and oil content than pigmented hair, so it can be coarser or finer and more flyaway. Experiment with oils, purple shampoos and deep conditioners to make the silver sparkle.
Silver acts as a natural reflector, so colors many women once avoided suddenly work: cobalt blue, emerald green, crisp white, vibrant fuchsia, and jewel tones like amethyst, sapphire and ruby.
No. We are not anti-dye, we are pro-choice about it. Color, highlight or go completely natural: whether you are platinum, salt-and-pepper or dyed-to-perfection, you belong here. We only ask that it is a conscious choice, not autopilot.
Joining is free: you get new member stories, Ruth's newest picks and first word on Go Goddess! circles. Going gray or already silver, you can share your story and photo too, and give the next woman permission to go SILVR.
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