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Join the Goddesses

No password, no dues, and judgment checked at the door. Just new member stories, Ruth’s newest picks and first word on Go Goddess! circles.

Ruth, founder of Go SILVR Goddess, in a black blazer and white shirt, leaning on a palm tree by the beach
RuthFounder, Go SILVR Goddess

Welcome to the party!

Three Ways to Be a Goddess

What started years ago with a circle of soul sisters in a Miami Beach living room has grown into a SILVR Goddess rebellion where women everywhere are reclaiming themselves out loud.

  • SILVR Stories

    62 women answer one question: what happened when you stopped hiding?

  • SILVR Essentials

    “I’ll have what she’s having.” Ruth's tried and loved picks, from silver hair care to the dress for the party.

  • Goddess Game

    A sacred game of truth, laughter, and sisterhood. No winners or losers, no right or wrong answers, and one purpose: truth.

SILVR Stories

All 62 stories
  • Mary

    Oakville, Canada

    At 68, I’ve learned that natural beauty is not about perfection. It’s about authenticity. Nineteen years ago, I stopped wearing makeup because I no longer felt the need to hide behind it. What you see is simply me. No foundation, no filters, no attempt to cover the lines that life, love, joy, heartbreak, and wisdom…

  • Trina

    Los Angeles, USA

    After more than 30 years of coloring my hair every three weeks or so, I finally reached a point where I was ready to ditch the dye and reclaim a little piece of myself. I was exhausted by the constant hyper-fixation of wondering whether my gray roots were showing, planning my next time I would…

  • Diana

    San Juan, Puerto Rico

    62 years Educator, Pro Age Silver Model Stopping dyeing my silver hair, which I’ve had since I was 20, was the act of freedom that transformed my life and opened wonderful doors. For me, life is a beautiful book: each of us writes a unique and special story that deserves to be told and celebrated with pride.…

  • Millie

    The Bronx, USA

    I decided to embrace my silver crown at the age of 58.I always said by 60 I wanted to have my natural hair color.I was spending so much money for years covering up this beautiful silver crown.It’s been 7 yrs since my decision of embracing my natural hair and with no regrets.

  • Patty

    Miami, USA

    I used to dye my roots every 2 weeks, religiously. Yet secretly, I admired women with their beautiful gray hair. I looked at pictures online wishing/hoping that I had the “courage” to do it too. One day, after dyeing my hair, I said- this is the last time I’ll do it and that was it.…

  • Lana

    Ontario, Canada

    I have hated aging for the longest time. Now that I am 58 I choose to embrace it! I see lots of silver goddesses out there and they look amazing! That’s why I decided to embrace my gray. You can look put together, beautiful and distinguished with silver hair.

Already Silver, or Getting There?

Your story could be the one that gives another woman permission to go SILVR.

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Silver Looks Good in Your Inbox

Goddess notices, game updates and Ruth's newest finds, delivered to the women who stopped hiding the gray.

Pull Up a Chair

Questions, press, a partnership or just hello. We answer at the email you give us.

Or email contact@gosilvrgoddess.com. A brand? Partner with us.